Are you looking to take your Pinterest game to the next level and increase your website views? If the answer is yes, then this post is for you.
2 weeks ago, I did as much research as I could in order to increase my Pinterest Monthly Viewers and my Pin Engagements. This was an attempt to increase Pinterest traffic to my blog.
And after changing my Pinterest strategies, it worked!
Pinterest has over 200 million monthly users and is growing rapidly. Every day people are using Pinterest to search for things from Travel and Entertainment to Celebs and Quotes. This makes it the perfect platform to promote your blog on.
What are Pinterest monthly viewers?
This is the average number who people who see your pins on the platform per month. The average monthly engaged viewers mean the average number of people who act on your pins (either through clicking or repinning).
I became serious about Pinterest as soon as I set up my blog, as I didn’t want to waste any time diverting my audience to my website. To begin this, I immediately converted my Pinterest account to a business account so I was able to keep track of my monthly viewers and see my analytics. This allows you to see your top pin impressions (your pins which have the most impressions, saves and clicks) and also the demographics of your audience such as their gender and the language they speak.
(This is my analytics from 28th March 2018 (0 viewers, 0 engaged) to 18th April 2018 (118,270 viewers, 5,193 engaged) – my average monthly viewers increased by 18,350.86% in 3 weeks)
When creating a Pinterest account to promote your blog or website, you should first think about a few relevant topics that relate to your blog and that your target audience will be interested in, and create boards that line up with these interests. Because I blog about money, I created boards that include Saving and Making money, Debt, Frugal Lifestyle and Budgeting.
SEO, also known as Search Engine Optimization, is a big part of increasing your Pinterest audience as it helps you to obtain a higher ranking on search engines such as Google. To achieve this, it is important to put keywords in your pin and board descriptions. To find the relevant keywords you can use, use the Pinterest search bar and type in keywords that you might use for a blog post title. I also use Google Keyword Planner. Additionally, I optimized my profile for SEO by changing my name from ‘Brit On A Budget’ to ‘Lauren | Brit On A Budget | Personal Finance & Blogging Tips’. As well as enabling me to appear higher on searches, this immediately lets my audience know what my blog and Pinterest boards are about.
It is important that you regularly pin and spend time on Pinterest as this will help you to increase your audience. I like to use both Tailwind and manually pin pins. Tailwind allows you to join tribes and set a pinning schedule, which does most of the work for you. I also like to manually pin things from bloggers in my niche. I initially began using the free trial version of Tailwind, however, I upgraded this to the annual subscription later on.
To increase Pinterest traffic to my website, I also enabled rich pins. Pinterest describes them as ‘adding extra details to Pins from your website’. There are currently 4 different types of Rich Pins:
Product Pins – they include real-time pricing, availability, and info on where to buy your product.
Recipe Pins – adds info to your pin like ingredient list, cooking times and serving sizes.
Article Pins – each pin shows a headline, author and story description.
App Pins – these pins show an install button so that people can download your app without leaving Pinterest (these pins are only compatible with IOS).
A rich pin also displays your website and web icon on the pin which makes it easier for users to be directed to your website.
As well as creating relevant boards, I cleaned up my boards by deleting/turning to secret boards any boards that don’t fit in with my niche or relate to my blog. I also created board covers for each of my boards with a cohesive theme running throughout them. This enables your audience to know what the board is about just by looking at the board cover.
You can also create sections for each of your boards as this helps viewers to find what they are looking for straight away, and this also encourages repinning. It is important to make sure that each board has at least 50 pins in it.
Furthermore, I created a board with only pins that link directly to my blog posts in so that my audience can access these quickly.