If you want your online business to be successful, you will need to drive traffic to your website. A tactic that many people believe is both tricky and complicated. However, I am here to tell you that is don’t have to be either of those things, especially if you follow the strategies in my post below. Read on to find out what they are.
Likes are great on social media and blogs, but they aren’t as valuable as actual interaction. Why? Well, its interaction with your brand and content that will foster an attachment and loyalty to your business, something that can be leveraged to increase traffic and ultimately sales.
With that in mind, aim for interaction rather than only likes by creating a community environment, asking for people’s opinions, and featuring their responses. In essence, make your marketing approach more like a conversation with potential clients rather than just an opportunity to pour information about your product down their throats.
Use A/B testing
Next, another smart online marketing strategy that can help you increase traffic to your site’s to use A/B testing. A/B testing is where you try two or more landing pages to see which one visitors prefer.
Of course, if you have your landing page right, it will not only bring more people to the site, those that are in the demographic that you are aiming for, but it will also help to ensure they click through and not away as well.
Improve your SEO
SEO is a primary online marketing strategy for any business that wants to be successful. For it to be as effective as possible, it’s essential that you deal with both onsite SEO which involved issue such as tags, titles, and content, as well as offsite SEO. Something that is primarily concerned with backlinks that push your site up the organic search results.
Of course, SEO is a somewhat complicated process, and because of this many businesses choose to use a specialist to either consult and provide the correct strategy, or to manage the whole process for them.
Sadly, many smaller or newer business can miss out on this because they don’t have the funds available to outsource this type of work. Although there are plenty of reasonable small business loans variables from frim like Kabbage that can be used for this purpose. Something that makes good SEO and an improved traffic rate a possibility for all business no matter where about they are in the journey.
Make your email marketing irresistible
Lastly, don’t forget to ensure that your email marketing is irresistible and being opened and read by as many people as possible. Of course, to do this, you will need to come up with some catchy subject lines.
In particular, ones that use emojis and even ask the reader to solve a puzzle with the promise of the answer in the main body can work well. Personalisation to the recipient and exciting stories can also do the job, so remember to get as creative with your email marketing s possible if you want it to be opened and act as a source of click-throughs to your site.