A Guide to Making Money with Matched Betting

If you’re looking for a legitimate and effective way to make money online, matched betting is a strategy that has gained popularity in recent years. This technique allows individuals to profit from free bets and promotions offered by bookmakers. In this blog post, we’ll explore how matched betting works, the steps involved, and some tips to help you maximize your earnings.

What is Matched Betting?

Matched betting is a risk-free strategy that involves placing bets on all possible outcomes of a sporting event or casino game to ensure a profit. By taking advantage of free bets and promotions offered by bookmakers, individuals can guarantee a win regardless of the outcome.

How Does It Work?

Here’s a step-by-step guide on how to get started with matched betting:

Find a Bookmaker: Sign up with a reputable bookmaker that offers free bets or promotions to new customers. There are several online bookmakers to choose from, so do your research to find the best options.

Sign up for a Betting Exchange: A betting exchange is where you can place lay bets, which effectively cancel out your back bets with the bookmaker. Popular betting exchanges include Betfair and Smarkets.

Place a Back Bet: Place a bet on a specific outcome with the bookmaker using the free bet or promotion. For example, if the bookmaker offers a £20 free bet for new customers, place a £20 bet on a specific outcome, such as a football team winning.

Place a Lay Bet: Place a lay bet on the opposite outcome with the betting exchange, ensuring that you cover all possible outcomes. This lay bet acts as insurance, canceling out your back bet.

Calculate Betting Amounts: Use a matched betting calculator to determine the correct amounts to bet on each outcome, factoring in the odds and any commission fees from the betting exchange. This ensures you lock in a profit regardless of the outcome.

Claim Your Winnings: Once the event has concluded, regardless of the outcome, you’ll have a net profit. Claim your winnings from the bookmaker and withdraw your funds.

Repeat the Process: Continue to find new free bets and promotions from different bookmakers to repeat the process and make more profits.

Tips for Maximising Your Earnings

To make the most out of matched betting, consider the following tips:

Start Small: As a beginner, start with smaller bets to gain experience and understanding of the process. Once you’re comfortable, you can gradually increase your stakes to maximize your returns.

Stay Organised: Keep track of your bets, including the bookmakers, promotions, bets placed, and profits made. This allows you to stay organised and see how much money you’re making.

Focus on High-Value Offers: Prioritise offers with higher value, such as larger free bets or promotions. These will help you generate more significant profits in a shorter period.

Patience and Consistency: Matched betting is a long-term strategy. Recognize that making money through this technique requires patience and consistency. Don’t expect overnight riches, but with time and effort, you can steadily build a profitable side income.

Educate Yourself: Invest time in learning about matched betting, including the different types of offers, odds, and strategies involved. Staying informed and updated will help you make better decisions and maximise your earnings.


Matched betting is a legitimate and effective method for making money online. By capitalizing on free bets and promotions offered by bookmakers, individuals can guarantee a profit regardless of the outcome of a sporting event or casino game. With careful planning, organisation, and consistency, matched betting can become a reliable source of additional income. As with any form of gambling or betting, it’s crucial to approach matched betting responsibly and within your means. Happy betting and may your profits grow!

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