Building Your Business’s Brand On A Budget
Brand exposure will help to make your business more familiar and more attractive to customers. You don’t have to spend a lot of money building a brand – in fact, there are many ways in which you can produce and market your brand on the cheap.
What is a brand?
A brand is your company’s unique personality. By building an identifiable brand, you can make your company more memorable and you can help to get across your company message more easily.
A few things that make up a brand include your logo, your use of colours, your use of fonts and your tone of voice in your writing (important for your website and social media). These should all reflect the type of company you are and what you hope to achieve.
By incorporating the same signature brand ideas into every form of marketing, you can help to get customers’ attention and build a sense of trust.
Many companies pour thousands of pounds into marketing their brand. However, you don’t have to spend this amount of money – there are many ways to build a brand cheaply.
Don’t skimp on your logo
Logo design isn’t something you want to skimp on. Some company owners attempt to build their own logo, but the results can look basic or amateurish if you haven’t got graphic design experience.
You don’t have to spend a huge amount on a logo, but you should aim to use a professional company so that you know you’re getting something that is good quality. A good logo designer will also do a lot of research to ensure that a similar logo hasn’t already been used by a competitor (you don’t want to get sued for stealing someone else’s trademarked logo).
Build your own website
There are lots of cheap code-free website builders that can save you having to hire a website designer. If you’re a small startup, this may be all you need to make an impression on the web.
Building your own website allows you to truly create a site to match your brand. Pay attention to the fonts, the colour scheme and the tone of voice – make sure that it matches other marketing channels.
Manage your own social media
You also don’t need to outsource someone to handle your social media. Managing your own social media can give you total control over your brand’s tone of voice. Consider creating your own buzzwords and hashtags to make your posts stand out. Only hire professionals if you need to create video content.
Use name badges not uniforms
Uniforms can be a great way of promoting your company name and logo, but they can be expensive to produce. Consider whether a custom name badge would be a better option. This allows customers to still easily identify staff within your company. It also gives your employees the freedom to still largely dress as they want while promoting your brand.
Print of flyers and business cards
Print marketing is still an effective form of marketing and a great way to get your brand out there. While newspaper ads and billboards can be expensive, options like business cards and flyers are relatively cheap to produce. This could be another way of building exposure for you brand – make sure that these business cards and flyers contain your logo, as well as any colours and fonts used within other forms of marketing.