One of the most difficult things about starting a new business is getting people to actually notice you. Sure, you can use tried-and-tested methods of growing a digital presence such as search engine optimization and pay-per-click marketing. But these days, more and more people are focused on creating value with their website by offering unique content and a great service so that people are more likely to recommend you to their friends and family members.
In this post, we’ll be covering some of the best ways to get people talking about your new business.
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Focus on your business and offer great products and services
Before you try to do anything extra to make your business stand out, just focus on actually offering exceptional products and quality of service. This is going to help a lot when it comes to the first few customers you get because first impressions matter a lot. You don’t want your customers to feel like they’re being mistreated already and you want them to talk about how great their first experience with you was. So while it’s perfectly fine to focus on other ways to grow your business and get noticed, remember the importance of providing your first few customers with an exceptional level of service.
Ask for feedback, listen to it, and act on it if needed
Don’t hesitate to ask for feedback. Whether it’s on social media or follow-up emails to your services, it’s extremely important to ask for feedback and actually listen to it. Customers (especially your first few) can give you invaluable feedback that will make all the difference when growing your company.
Offer free samples wherever possible
The concept of brand sampling is simple and has worked for many, many years. Give people a free sample of your products and services and entice them to try out some more. You could offer lots of different flavours, provide them with unique trial services to test out the capabilities of your software, or even offer endless trials with options to upgrade.
Use social media but understand that it’s not always accurate
Social media is a fantastic platform for growing your business and engaging with your audience. However, it’s important to understand that the statistics and data that you draw from social media aren’t always going to be accurate. For example, you could create a poll asking for what new product you should add to your lineup next. The problem here is that the people you’re asking are probably qualified leads already that will likely buy your products. If you want opinions from all kinds of people, then you need to perform broader marketing research.
Focus on customer engagement to build a strong relationship with them
Lastly, one of the best ways to grow your new business and get people talking is to start focusing on engagement. As mentioned above, social media is a great place to start with this, but you can also focus on in-person trade shows or even use email marketing.