The dream for you as a business owner is to be able to make it in the big bad world of business. To overcome every obstacle and watch your business soar is something that everyone has thought of at some point or another. Every entrepreneur has one goal in mind; to stand out more than their competitors and watch their profits rise. However, with so many large companies around the world hogging the spotlight, it’s easy to feel like your business is going to fade into the background. So how do you make sure that you’re seen and heard at every given chance? Take a look at these tips on making your business stand out – the right way!
Have A Reputable Online Presence
Anyone who wants to be someone will have an online presence, and the same should go for your business. And we don’t mean simply creating social media profiles and assuming people will follow you either. To become well-known on the realms of the internet, you need to dedicate time and effort into building up a reputable online presence. Here are some tips on how to do that:
- Be as active as possible on social media, and post regularly enough not to have your statuses lost in the abyss of social media posts. If you’re unable to spend large amounts of time on this, then you can use scheduling apps that will keep your account active and your followers entertained.
- Add images to your posts. People are more likely to stop scrolling and read if there’s something more aesthetically pleasing to look at.
- Use hashtags! And no, it won’t make you look like a thirteen year old girl either. Hashtags work by helping users find other people that are interested or talking about the same thing they are, and can really help people find your business.
- Use the 70/30 rule. 70% of the content you’re posting should be your own, and 30% should be relevant content from other people too.
- Give people a reason to go to your website or come in store by running competitions or offering money off vouchers if they ‘like’ or ‘share’ your post. The power of sharing can do wonders for a business.
- Make sure you’ve got a smooth, sleek, and SEO friendly website so that not only do you look super professional, but your website is more likely to rank higher in search engine results. Read up on how you can make website design and SEO work together to your advantage.
- Create adverts for your business to display on social media websites. Pretty much everyone is on social media at least once a day, so it’s definitely worth the investment.
- Take some time to learn the algorithms of each social media platform. Each one has a different peak time, and a different way to reach users. Trialling different posts and also different times of day will help you gain a better understanding on how each platform works.
- Sign your business up for Google Ads. While there are many other successful forms of advertising, Google works so well because it tailors the users’ experience and decides more appropriate adverts to show them. This means that your advert won’t be placed in front of anyone, it will be shown to people that have shown interest in what you’ve got to offer. It’s a win win for everyone!
Have Your Products Noticed In Stores
Perhaps rather than running your own store, you’ve created a product to distribute to stores all over the country? Or maybe even the world? In situations like these, your main concentration is making sure that your product is chosen over the competition – but how do you achieve this?
You need to make sure that your product jumps out at people, so much so that they aren’t even interested in checking out your competitors, and you can do this by having your own custom exhibition stands for your products. Having your own personal stand means that you’re also able to advertise to your customers too by adding your brand name, contact details, and even exciting decals to catch people’s eyes.
Another way of getting your product noticed in stores is by having a permanent offer on your products. So, say you sold couch cushions, you could have a permanent offer of a two for one deal. People are more likely to go for the offer to save themselves some money, and you benefit because you have more chance of your products being sold in bulk.
Many stores have images of their best products on the exterior of their shop, so why not create some flyers and posters for stores to put in their window as well? The more you’re putting your product in front of people’s faces, the better your sales will be.
Create A Jingle
We’ve all had a catchy advert stuck in our head from time to time, and that’s why creating your very own jingle is the perfect way of imprinting your business into people’s minds. You should try and think of something that nobody has tried before, so even if you were to say, rap a jingle rather than sing it, you’d have more chance of becoming noticed.
It’s not just the radio in which you should include your jingle either, as you can easily incorporate it into television adverts too. Not only that, clever marketing techniques on paper or online include still getting your jungle stuck in people’s heads. You can do this by clever writing and titles that will immediately remind people of your adverts. Think of McDonalds for example, they’ve got a little tune and “I’m loving it”. You can’t deny that whenever you see those words, you immediately think of the jingle. That’s why it works so well!
Know Your Target Audience
Wouldn’t it be great if you were able to cater to absolutely everyone with your business? Unfortunately, this will never happen. With different beliefs, opinions, languages, and also ages, it’s near on impossible to please absolutely everyone. This is why it’s important to know who you’re aiming your product at so that you’re able to tailor your products to specifically them. If anyone out of your target audience purchases your products, then that’s just an extra bonus for your business! Here’s a few things to remember when designing your business around a target audience:
- Work out what kind of lingo and language to use with your target audience. For example, if you’re running a surf store, you’re more likely to use slang like “‘sup” and words like “dude”, whereas if you’re selling handbags or beauty products, you’d be more inclined to speak with a different tone. Being able to relate with your customers is the most important thing.
- Think of logos and colour schemes for your business that will appeal to your target audience. Do you need something classy or something cool and funky to appeal to your audience?
- When you’re advertising your product/service, use actors/actresses from your target audience – believe me, it makes a difference in how you’re delivering your business!
- Get involved with a charity that people from your target audience are likely to support. Make a small donation on behalf of each customer’s purchase, and not only will you be helping a charity, but you’ll be winning the hearts of your customers.
Create A Persona For Your Business
You may be thinking “a business is just a business”. While this is true, it also helps when your name has a persona to go along with it. Going back to a big brand like Nike, they’ve created a persona for themselves using their adverts and products together. When you think of Nike, you think of sport gear, trendy clothing, and a youthful aura.
Try and achieve the same thing with your business so that when people see or hear your company name, they instantly know what they are letting themselves in for. Creating personas that are tailored to your target audience means that they will instantly be drawn closer to you as a business.
Keep these tips and tricks in mind and apply them to your business so that you can stand out a mile from a crowd of similar businesses. Good luck with your enterprise!