If there’s one thing that is plainly clear in this day and age, it’s that social media is one of the most important things your business can use to target its audience, expand its reach, and grow. You can’t ignore social media, no matter what kind of business you are and what your goals may be.
Here, we’re going to discuss some social media hacks for your home business. Read on if you want to learn how you can start dominating social media in one short guide!
Use Instagram Stories To Keep People Up To Date
Instagram stories are a great way to keep your followers on the platform up to date with what’s going on with your business. You can announce competitions here, show off your products and how they work, and much more. There’s even a feature now that allows you to post even longer videos and content, a bit like YouTube. Instagram is without question one of the most powerful platforms you can use to grow your business. Be consistent, post quality pictures and captions, and use it to show off your personality.
If you’re a small business, your personality can be one of the most valuable things you have and help to set you apart from bigger, more corporate brands.
Just make sure that you know the message you want to get across, and your business values. Keeping this in mind with everything you post, as well as who your target audience are, will allow you to choose the best content. Oh, and don’t forget to post at the right times for this platform, as it can vary from Facebook, Twitter, and other platforms.
Build Relationships With Influencers And Work With Them
Building relationships with influencers and working with them is a great way of getting your product name out there. When you have backing from people who fit in with what your company is all about, you’ll get exposure on their platforms and improve your traffic and conversions. Things like social media training can help you get this down to an artform. You must choose the right people for your brand, though, and not just people who have the largest following.
Use Software To Help You Stay On Track
There’s software out there that can help you to stay on track with your posting. You can pre-schedule your posts so that you’re not logging in and out of social media all day long, and ensure you post even if you’re away on vacation or out for the day. Just remember, that when you’re first starting out it’s best to only start profiles on the platforms you know you can handle.
Have Set Times For Checking Social Media
Instead of randomly logging in and out of social media all day, have set times for checking. This way, it won’t interrupt your work, and the lines aren’t as blurry. It’s important you check your profiles a couple of times a day at least, as you’ll want to respond to people in a timely manner.