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The Rise of The Personal Finance Bloggers

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Just a few years ago, the internet didn’t exist and people used to communicate through face to face interaction or by calling each other on the phone. Today, it is a huge part of our society and many of us couldn’t imagine life without social media or the internet.

After it was created, the internet became a way for academics to connect with each other and share their research more easily. And not long after, blogging became huge all over the globe. You could start blogging just by sharing your personal experience, and as a content consumer, blogging could offer you the chance to read something you couldn’t find elsewhere. Back then, TV and newspapers was where you read the news and what was going on in the world.

However, blogging has opened up a new world of connecting with each other and not only can you read about other people’s personal experiences, you can learn new things every day. Currently, there are over 500 million blogs on the internet, making a quarter of all websites on the web blogs. By the end of 2020, there will be more than 30 million bloggers worldwide.

Personal finance blogging

Personal finance bloggers often start by documenting their own personal financial journeys, whether that be paying off their debt or saving for a house deposit. Many will share money saving advice and new ways to make money, and for some, these blogs can often lead to a successful business.

There are many awards ceremony’s that take place to focus on excellence in financial media and the blogging sphere. And it looks like personal finance influencers are taking over social media.

Personal finance on social media

Today’s society may be notorious for posting of luxurious lifestyles including designer clothes, expensive avocado toast and exotic holidays, but many social media platforms are increasingly providing inspiration for those looking to save money, learn how to budget, get out of debt and make money from their own homes.

Many content creators around the world are injecting financial education into the social media mainstream.

Even on the popular platform, Tik Tok, where most people would think is a place to go to watch people perform synchronized dances to songs from pop culture, personal finance bloggers are taking over.

The growing Instagram money community is also a place where top influencers can make big money endorsing products or services. Creators are finding more ways to be paid directly for their content, rather than purely just monetising their influence via paid sponsorships, they have lots more opportunities out their to make some cash.

Tik Tok stars can receive Virtual Gifts from fans that can be cashed in for real money, and creators can be paid up to £250,000 for quality content. In addition to sponsorship and affiliate links, influencers can use their platforms to sell their own merchandise to fans, which accelerates the amount of money that enters their bank account every month. The world of blogging has come extremely far from what we knew it as.

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