Freelancing gives you a chance to make a lot of money in your own spare time. The beauty of freelancing is that you can work when you want. Not only that, but you essentially choose who you work for as well.
Sounds pretty awesome, right?
So, how do you get started? Well, if you really want to make a lot of money, then you have to focus on building a brand. Create a brand for yourself, and it makes you appear more professional, which helps attract clients.
With that in mind, here are a few branding tips to help you make more money from freelancing:
Create clear brand values
Brand values are basically what you see as the most critical aspects of your company. In a freelance sense, it’s a way of showing clients your approach to work, what you stand for, and so on. There’s an interesting bit of information here https://www.templafy.com/blog/industry-branding-series-branding-law-firms/ that talks about law firm branding and mergers. In it, it says that a lot of mergers fail because brand values can’t be aligned. You can relate this to your freelance life; you’ll fail to find work if your brand values don’t align with those of your potential clients. Figure out who your target audience is, then work on developing brand values that appeal to them. This will catch their attention and lead to a lot more business for you!
Build a website
Nothing establishes your brand quite like a website. You can explore freelance sites if you want, but you still need a proper website of your own. Wix has a great blog post here https://www.wix.com/blog/2018/04/how-to-create-freelance-website-guide/ that tells you how to build your own freelance site. The purpose of this website is that it allows you to show off your brand and establish your image. It’s also the best way of showing your brand values and luring in potential clients. Without one, you can’t really establish a freelance brand at all.
Design a logo
Essentially, you need to treat your freelancing life as a business. So, you need a logo to go with your website. Here, you should design something that stands out and helps sell your business. Think of things that relate to the service you offer and will promote a professional brand image. Ironically, one of the best ways to get a professional logo for your freelance business is to hire a freelance graphic designer! Unless you already possess the necessary skills, it’s unwise to try and create a logo by yourself. Often, when you do this, you just damage your brand image and make yourself look tacky.
If you build a brand for your freelance endeavor, then you will start to find more work. It begins by creating and establishing your brand values. Align them with your target audience to make your service appeal to them. From here, use your brand values to design a professional website and logo. All of this comes together to help you make a lot more money as a freelancer!